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Cyber Aspect exists because in 1999 a group of technical professionals in the computer industry saw a need that was not being fulfilled by other media outlets. We are not journalists, we are not reporters, and we are not editors. We are the professionals from the market we serve. Cyber Aspect is for professionals by professionals. Although, saying that, we have been producing original content here on the Cyber Aspect website and in the Web Builder Bulletin ezine since 1999 and have managed to find a niche as cyber-journalists, cyber-reporters and cyber-editors.

Back when we first began Cyber Aspect, in all honesty, it was little more than an activity geared towards providing a productive way for us to share our knowledge with our peers in the industry. Over the years that we've worked on Internet related productions we've learned a lot and have gained much experience, especially when viewed on a combined level. From building Web pages, to developing 3D virtual reality, to optimizing graphics for the smallest download sizes, we had been there and done that. We also understood that many of our colleagues within the industry were just getting started and did not have many places to seek answers to the complexities of this business. For some, it was even more simple, they had not even yet been involved in the industry, but wanted to become a professional within it. We thought it would be a good idea to share what knowledge we could offer, in the hope that the burden of constantly needing to stay up-to-date and versed in the latest news, technologies, and practices would be lightened, and the technical community could participate in a little more camaraderie.

What we found, soon after starting both the Web Builder Bulletin and Cyber Aspect was that the workload was more than a full-time job, and the demand was increasing at astonishing rates. By seeing the response that Cyber Aspect generated, one would think that we were the first and only Web publication to offer tech news and information. While we are sure that this is not the case, we also understand that we were probably the first to ever offer this type of content and information to such a select audience of readers. We have also striven, and feel we have succeeded in, staying close to our readers. That is to say, we have tried to stay on the level, always approaching the production of our content and features, first-and-foremost, as technology professionals. Writers who understand the needs of our readers, because we, ourselves face these needs in our everyday tasks, and we therefore view news, information, and technology not merely from a cyber-journalistic point of view, but also from a technical point of view, where it takes on the role of a vital key element that enables us to perform our duties, and furthermore, make our livelihood.

It may actually be due to this passion we have when we write articles, review products, or cover industry topics, that we became so popular in such a relatively short period. The opposite side of the road was that due to the increased demand for consistently new and interesting content by both readers and companies that wanted their products featured, we were no longer able to handle Cyber Aspect and its related publications by ourselves - that is - the original three member staff of Stephen Cartwright, Jeffrey Allan, and Julie Smyth. It was for this reason that Cyber Aspect under-went changes and expanded its editorial staff to include even more technical professionals and guest cyber-journalists, who possessed unique and experience-rich backgrounds, which we felt would be a definite asset to the publication's content and overall quality.

Vision and Mission
What we envisioned Cyber Aspect becoming over the coming years, was the main starting point for all technical industry professionals when they were seeking the latest information regarding industry news, product reviews, and original columns that would help them become more efficient and effective at what they did best. Although, we didn't stop there. Another factor that became obvious was that technical professionals do not work their entire lives away behind keyboards and monitors. With that in mind, our goal was also to bring a more rounded format to Cyber Aspect which presented alternate aspects of the technical professional's life. From entertainment to mobile communications, we planned on delivering the news and commentary that would help the technical professional, even when they were not conducting the business of hardware, software, and services.

Our mission in writing, publishing, and providing the content of Cyber Aspect to the technical community is to accomplish the following:

• Deliver the most relevant and timely information which has an effect on our core readers' daily lives and interests.
• Present content in the most professional and objective manner possible.
• Provide reliable and complete coverage of the topics we write about.
• To always stay in-touch with our core audience of readers, and by doing so continue to deliver content that is created "For technical professionals by technical professionals".

Our foremost dedication in presenting Cyber Aspect is to serve the professional community, which we are also a part of, and to do that to the best of our ability. To this end, our readers have our utmost commitment.